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Discover the true power of Retail Media

Unlock new revenue streams and connect with engaged customers with Retail Media.

Whether you are a retailer looking to monetise your customer data and bring a new revenue source to your business or are an advertising brand hoping to get your products and services in front of a receptive audience, the dentsu Retail Media team is waiting to help you achieve your goals. Complete the form today to get in touch.

What is Retail Media?

Retail media refers to when a retailer offers advertising space and services across their owned channels, such as on their website, digital signage and apps. Matching the offer of media outlets, such as publishers and television networks. With advantages for both retailers and brands, retail media is the fastest growing digital channel, forecast in dentsu's latest Ad Spend report to grow by 22% in 2025. Companies that master this opportunity will gain a significant competitive edge

Retail Media for advertising brands

What’s in it for my brand?

• Be in front of your ideal customers when it matters most, with precise targeting and personalisation at point of sale.
• Access a wider audience of potential customers
• Gain more insight though first party data, allowing you to make intelligence led business decisions

How can dentsu help?

• Develop integrated retail media strategies tailored to your goals.
• Execute targeted campaigns across on-site, in-store, and digital channels.
• Enhance visibility on the digital shelf, maximise media mix efficiency, and boost ROI

Retail Media for retailers

Why should I set up a Retail Media Network?

• New source of revenue – bring money into the business by offering advertising space to your brand partners.
• Monetise your customer data – utilise your first party data in new and interesting ways to build loyalty and boost revenue.
• Improved customer experience – offer your customers exactly what they need, when they need it.

What does dentsu offer retailers?

• Design and optimise retail media networks to increase monetisation.
• Deliver end-to-end solutions, from strategy and media sales to activation and analytics.
• Unlock the value of first-party data and create innovative shopper experiences that build loyalty.

Retail Media Networks

New Stream Media

New Stream Media from dentsu helps retailers design and implement retail media platforms that enhance customer experiences and drive revenue growth. Uunderpinned by rich audience & insight solutions, integrated media planning, analytics & operations to rapidly deploy enhanced RMNs at speed and scale.

Smarter Media

Smarter Media is dentsu’s AI-driven solution that will automate and optimise your retail media network. Powered by Salesforce, Smarter Media combines dentsu’s expertise with the industry-leading technology of Salesforce, including Sales Cloud, Media Cloud and Agentforce. Allowing you to optimise and elevate your retail media strategy across your owned and offsite channels.