Accelerate growth with our award-winning, full-service marketing agencies
We are dentsu. Our network of brands works together to help you predict and plan for the future, creating new paths for growth. By combining the talents of our agencies, we help you to connect brand, content, commerce and experience to develop impactful and integrated growth solutions for your business.
Carat is an award-winning media and content agency that uses our understanding of the passions, motivations an behaviours of real people to build modern businesses, by getting you closer to the people that matter.
At iProspect, we offer a comprehensive suite of services designed to drive meaningful growth. Our approach blends creativity with performance, helping you build authentic connections, foster engagement, and drive long-term success.
Welcome to dentsu X, where creativity, technology, and strategy join up to forge transformative brand experiences. Together, let's push the limits of what's possible and redefine the future of brand experiences.
Dentsu Creative is a modern creative agency built to unlock exponential growth. We don’t just ask what’s next; we help you shape it. With the power of transformative creativity, we believe there’s no challenge too complex, no ambition too bold.
Whether you're building the next breakthrough app, optimising your CRM, enhancing user experiences with the right tech, or unlocking value through world-class data, identity, and insights solutions, Merkle creates experiences that help your brand stand out and stay ahead.
At dentsu, we believe in continuous learning and the power of research. Our insights are driven by data and we often publish reports, blogs and articles that drive our services, support our clients and make headlines.
Britain’s food marketing landscape is entering a new era, and consumers are already thinking beyond the latest HFSS/LHF advertising rules. In the latest version of our Consumer Navigator report we conducted a study of more than 1,000 UK adults to understand how expectations, regulations and brand responsibilities are shifting. This isn’t merely a regulatory update; it’s a marketing reset.
While economic uncertainty persists, consumers aren’t pulling back - they’re pivoting toward smarter, more confident spending. They are embracing savvy spending, prioritising value and quality over quick fixes: 76% report doubling down on finding better deals, switching brands, stacking loyalty rewards, and making choices that feel both smart and rewarding.
The Superpowers Index is the largest global study of B2B buying behaviour. With over 16,000 buyers surveyed and 35,000 brand experiences tracked across 21 markets over five years, it gives us unique and actionable insights into what drives decisions, who influences them, and how brands can win. The
Drawing on global research with 4,500 consumers, this forward-looking report captures a world both exhausted and exhilarated by acceleration. Five macro trends define the year ahead, from Escape Velocity and Electric Dreams to Analog Futures, revealing the core tension: people crave both the hyper-real and the handmade, the digital and the deeply human.
Our latest forecasts reveal global advertising spend will surpass $1 trillion for the first time in 2026, growing 5.1% and outpacing global GDP. This report examines 56 markets and positions 2026 as the year the industry fully enters the Algorithmic Era, with retail media remaining the fastest-growing digital channel at 14.1% and 86% of CMOs expecting budget increases.
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