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The

power

of the

future

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Relevancy has never been more important or business critical. And now as economies gradually start to open up, ‘Industry 5.0’ is emerging. In this ‘5th Industrial Revolution’, AI, Big Data, and IOT are still central to the evolution and growth of the global business ecosystem, but it is clear that technology must now go hand-in-hand with creativity and incorporate greater human intelligence and empathy, with an unwavering focus on the future of the planet.

DOMINIC POWERS,
APAC HEAD OF GROWTH

Purpose beyond profit

2021 overview

Trends, facts and what we learned

Same same but different

Diversity and Inclusion challenges in APAC

APAC is home to 60% of the world’s population. However, we are still evolving in showing progress in DEI compared to other parts of the world.

Gaming and Metaverse

3 articles exploring how brands can tap opportunities in the burgeoning gaming market.

APAC POV

The gaming landscape revolves and evolves around us

Time to Play

Gaming and advertising in ANZ

Ultimate guidelines

Indonesia’s mobile gaming landscape

Privacy & Cookieless World

Privacy is a ‘live’ issue. There’s new news at least weekly, as governments, tech giants and the broader marketing & advertising community try to shape the future.

PRIVACY

Reshaping digital marketing

cookieless world

Big opportunities for marketers

lessons from the East

Superapps

SuperApps RACE

Asia’s best kept secret

Demystifying SuperApps

Lessons from Singapore

Lessons from THE East

Why luxury brands need to do better and be braver

Shedding light on cultural observations to unpack the complex case of the changing Chinese consumer.

About us

Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in- class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists. Follow us on social @dentsuAPAC.

Press inquiries

Anna Lake
Regional Marketing & Communications Director
Phone: +65 8799 6604
anna.lake@dentsu.com

#DentsuYearInReview