Sustainability from the inside: How APAC businesses translate sustainability goals into real action

In partnership with Kantar’s Sustainability practice, Dentsu is inviting companies and brands in APAC to participate in a new study to understand where businesses are in their sustainability journeys and where their long-term focus ought to be. 

Asia is at the frontline of the environmental, societal, cultural and economic challenges that threaten humankind and the planet. Projected to become the wealthiest region in terms of average household income by 2030, it also has the potential to make the biggest impact in the global fight for a sustainable future. 

The pandemic has shown us that we are at a tipping point for many ecological and social issues. But it has also shown us that we can move collectively and decisively to make the changes needed for a better life. Nowhere has this been more apparent than in our region, where citizens have turned awareness into action, and are looking to business and government to act authentically and humanely in solidarity with the causes they care about.  

1.“The Age of Inclusive Intelligence”

2. dentsu Institute’s Sustainability Lifestyle Receptivity Survey 2021

For businesses who take on the responsibility of being stewards of our world, many questions must first be answered.  Which issues to tackle? Where would investments have the greatest impact? And how do chosen areas of action align with consumers’ primary concerns and expectations? 

To better understand Asian businesses’ strategic focus around sustainability, we’re joining forces with Kantar’s notable sustainability practice to launch an APAC-wide qualitative and quantitative inquiry into how businesses here are turning sustainability goals into action. 

Using the UN’s Sustainable Development Goals (SDGs) as a framework, we will survey brands across Asia with the aim of constructing a scaled picture of where businesses are focusing their efforts today, to illuminate gaps and opportunities and to identify where they should place their long-term focus. 

Our findings will help businesses road test their strategies to date and understand the issues that could be impeding their progress. By combining the insights gained here with Kantar’s consumer-focused research, we’ll be able to identify the value-action gap between companies’ actions and consumers’ expectations. 

If you are a brand owner interested in participating in this study, contact us at APACintelligence@dentsu.com