Marketing & Creative Workshops

In the fast-paced realm of marketing, staying on top of trends and tech is imperative. These workshops are helmed by practitioners who work on some of the world's most famous brands. Leverage these sessions to get inspired with fresh ideas, develop your strategic thinking, and learn about the key marketing platforms.

Satori Week 2023

Session 1: Maximising NGO Impact: Meta Marketing Workshop

Join us for a workshop designed to empower NGOs with the knowledge and skills to effectively utilise Facebook (META) for marketing endeavours. 

The session, led by Andy will culminate in a comprehensive walkthrough on how to set up Meta ad campaigns tailored to your specific goals. From pinpointing the ideal target audience to establishing precise campaign objectives and evaluating performance benchmarks, each step serves as a powerful lever to fine-tune for optimal success. 

Event Details:
Date & Time: 20 November, 1.00PM to 2.00PM SGT 
Speaker: Andy Tan, Business Development Manager, Media | dentsu Singapore

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Session 2: Building an Executive Presence on LinkedIn

How do you build a LinkedIn profile that stands out? This masterclass will be an engaging exploration into leveraging LinkedIn for executive presence. Starting with the fundamental 'why' behind building an executive presence on social media, specifically LinkedIn, the session culminates by outlining best practices for business leaders on the platform. 

Event Details:
Date & Time: 20 November, 1.30PM to 2.30PM SGT 
Speaker: Banisha Singh Anand, Lead Agency, India | LinkedIn

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Session 2: Creating an Effective Online & e-Commerce Strategy for NFPs

> Designing a Strategic Framework: Learn to set clear objectives & define success metrics for your online commerce endeavours.

> Building Online Store: Discover the essential elements of structuring an effective online store, including choosing the right platform.

> Driving Organic Traffic: Harness the power of social media and CRM tools to attract attention and engage potential supporters.

> Resource Planning: Understand how to allocate talent and set realistic timelines for the successful execution of your online commerce strategy.

Event Details:
Date & Time: 22 November 2023, 1.00PM to 2.00PM SGT
Speaker: Uma Ranganathan, Head of Solutions Development | dentsu Singapore

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Session 3: Power of Artificial Intelligence (AI), Navigating Complex Considerations

Embark on a deep dive into the ethical dimensions of AI applications in this illuminating workshop. Join Chantelle to gain a comprehensive understanding of AI's potential benfits, while also examining the unintended negative consequences that have arisen alongside its evolution.

The session will examine the profound environmental and ethical implications associated with AI adoption. Discover the underlying causes behind these implications and explore strategies to effectively address and mitigate them. By delving into the complexities of AI ethics, this workshop aims to equip participants with the knowledge and tools necessary to navigate the ethical considerations inherent in AI implementation. 

Event Details:
Date & Time: 22 November, 2.30PM to 3.30PM SGT 
Speaker: Chantelle Whelan, Lead Analytics Consultant | Merkle

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Session 4: Igniting Advocacy in the Gen Z and Millenial Communities, let's TikTok!

The next wave is here and now on TikTok. Curious about what's behind the mega user growth of TikTok? Want to understand how to use TikTok as NGOs and be able to launch your TikTok campaign right after? 

Event Details:
Date & Time: 23 November, 1.00PM to 2.00PM SGT 
Speaker: Fan Yang, Channel Partnership Lead | TikTok

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Session 5: How to Make People Not Only Think About You, But Act

Instilling empathy isn't enough in a world where thousands of NGOs exist. The world is full of people who care but don't care enough to act. See how your NGO can break through.

Event Details:
Date & Time: 23 November, 2.00PM to 3.00PM SGT 
Speaker: Debrina Rao, Creative Director & Catherine Nathasya, Jr Copywriter | Dentsu Creative Indonesia

Register here