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Thought leadership

Future of Retail MENA

In a world where technology blends with craftsmanship, our Future of Retail MENA 2024 report dives into the latest trends and actionable insights to supercharge your retail marketing strategy.  

Key Takeaways: 

Amid economic uncertainty and inflation, consumer expectations and behaviour are changing and brands need to adapt simultaneously and find different strategies to retain customers and win new ones.  

  • 42% of MENA consumers expect & value innovation from brands and prefer those that share new ways of using their products 

  • 42% of MENA consumers are switching to cheaper brands and will continue to do so for the next 6 months 

As Q-commerce transforms the retail landscape by offering convenience, how does the social connection of in person shopping stack up? How are Gen Alpha finding new ways to experience tradition and combining their technological advancements and financial independence to demand more from the customer experience than ever? 

Discover all this and more from the ever-evolving retail landscape in MENA from dentsu’s regional experts, including how MENA consumers are dividing their household spending, what makes them change their purchasing behaviors, and our advice for brands on navigating the retail revolution.