Future of Entertainment

In a world on the brink of an entertainment revolution, 'The Future of Entertainment' takes you on an illuminating journey beyond 2030. Get ready to witness the breathtaking transformation of entertainment, driven by shifting power dynamics enabled by Web3, and fueled by the magic of AI.


This report and the accompanying 10-part whitepaper series is your passport to understanding how brands can navigate the metamorphosis of consumer desire and expectation. Brace yourself for a titanic shift in the way we engage with virtual realms, games, and entertainment, forging connections that will redefine our very existence.


"I, for one, am filled with optimism and curiosity. In this future, entertainment is not merely a passive experience; it is a vibrant dialogue, an immersive exploration, and an ever-evolving expression of the human spirit. A future where imagination knows no bounds, and the power to create and experience is in your hands."

— Jaeson Ma, Co-founder, 88rising and OP3N


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Our role is to be the enabler from Now to Next

New Power Dynamics

These new power dynamics rise out of simultaneity of audiences' desire for control over data, increased consciousness of the value of their data and the tools to trade it for the rewards they desire. Decentralised tech and platforms will create new opportunities for experience rich, dynamic relationships between brands and audiences.

DAOs will enable participants to contribute to the direction of brands and NFTs will be a key component in brand strategies, shaping the future of loyalty programs in the Web3 era.

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Emerging Interfaces

AI and data algorithms transform consumers from a passive receiver into co-creators or content and product. Right now, technology serves as a tool and not a participant but in the next decade, AI will become a collaborative partner — leveraging on it to express a clear vision of consumers' desires and expectations.

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In the golden era of linear content, traditional media giants were the architects of entertainment. The power dynamics were crystal clear; producers created; consumers consumed. Web2 then signalled a significant rise with on-demand content. With the rise of Web3, DAOs and tokenised incentive programs are poised to challenge old norms, giving consumers even more control over their experience.

How will legacy entertainment brands take part in the new terms of the audience relationship?

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Next Gen Gaming

In the next decade, traditional entertainment and consumer services will use gaming to expand their horizons with cross-category collaborations. From music, movies and TV to hospitality, wellness and more, these intersections will create a vibrant ecosystem of consumer experiences to cater to changing expectations from new audiences.

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Data Kingdom

In the new data kingdom, hyper-personalisation will be baseline. AI smart devices will offer hyper-personalised leisure recommendations based on preferences, past purchases, location data and even biometrics, disrupting conventional content and entertainment discovery and enabling platforms to choose activities on behalf of customers.

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Artificial Intelligence

By 2033, AI will evolve to potentially be a co-writer, co-director, or even the lead actor of stories. It will challenge our notion of creativity and originality. The decade ahead won't be about humans being dominated by AI, but about the collaboration of human and artificial forces to curate the best possible experience for audiences.

When AI suggest a storyline, will you listen? And when consumers leverage AI to show a clear vision of their desires and expectations, how will you respond?

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Supercharged Creators

Content will be built for, by and with each individual, and most importantly, content will be experienced. Stories will have endless entry points and formats, with minds of their own. Innovation now to next will be inspired by story and not technology.

We will enter this new world thinking of the content possibilities as limitless.

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Extended Reality

Extended Reality (XR) is a technological spectrum defined by how digital and physical realities and experiences interact. It encompasses the group of technologies that superimpose digital information onto the physical world and alter our perceptions.

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The Metaverse is a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet.

Many experts believe it has the potential to be much bigger than the web is today.

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Virtual Avatars

Imagine having a digital persona involved in each of the areas you're interested in engaging with. This new space we are occupying will give consumers a thrilling sense of freedom from the restrictions of the physical world. With the personal avatar as an extension of the self, consumers will have dynamic and autonomous features that can make the expression of identity online a more immersive and vivid experience than ever before.

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Unlock your brand’s potential by uncovering the future of entertainment.

Get an in-depth understanding of how to captivate your audience, engage your consumers and ultimately drive action and loyalty for your brand.

Look out for our 10-part whitepaper series.

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Subscribe to our 10-part series.

Be the first to receive a copy of each whitepaper in the Future of Entertainment series as they become available each week.

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