dentsu Creative Trends Report 2022: New Worlds Order
Five key themes to help inform the most future facing business strategies.
1. Alternate Realities
The rise of virtual worlds and alternative narratives for a world where we can truly choose our own adventure, persona and reality.
2. Redistributed Ownership
New models for collective and community ownership accelerated by cryptocurrency and powered by fan communities.
3. Conscious Decoupling
A new found urgency to decouple economic growth from environmental impact and to remake the world of work for a climate in crisis.
4. Generation 'Also Me'
The emergence of a generation who defy categorisation and embrace multitudes.
5. Personal Bubbles
A new found focus on the self, the body and the home as a source of truth and comfort in a fast changing world.
New Worlds Order
Prepared by leading strategists, creatives and technologists from across dentsu’s global creative offering – including experts from DentsuMB, Isobar, 360i and Dentsu agencies – the report demonstrates a profound shift away from conventional centres of congregation, community and ownership towards new, decentralised and radically democratised models.
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