dentsu Creative Trends Report 2022: New Worlds Order
![Collage of personal health technology, young person, home-working chairs, sneakers and VR](https://info.dentsu.com/l/579173/2021-11-30/f69q28/579173/1638290478J94gThfo/MicrosoftTeams_image__49_.png)
Five key themes to help inform the most future facing business strategies.
1. Alternate Realities
The rise of virtual worlds and alternative narratives for a world where we can truly choose our own adventure, persona and reality.
![3D Virtual World](https://info.dentsu.com/l/579173/2021-11-30/f69my6/579173/1638263593aeAYTzfh/1_alternate_realities.jpg)
2. Redistributed Ownership
New models for collective and community ownership accelerated by cryptocurrency and powered by fan communities.
![Sneaker](https://info.dentsu.com/l/579173/2021-11-30/f69my8/579173/1638263647DcCZ75CZ/2_redistributed_ownership.jpg)
3. Conscious Decoupling
A new found urgency to decouple economic growth from environmental impact and to remake the world of work for a climate in crisis.
![A mix of different home-working chairs](https://info.dentsu.com/l/579173/2021-11-30/f69myb/579173/1638263813G0ybDhIH/3_conscious_decoupling.jpg)
4. Generation 'Also Me'
The emergence of a generation who defy categorisation and embrace multitudes.
![Young person wearing cap](https://info.dentsu.com/l/579173/2021-11-30/f69myg/579173/1638263859AhD7vD6Z/4_generation_also_me.jpg)
5. Personal Bubbles
A new found focus on the self, the body and the home as a source of truth and comfort in a fast changing world.
![Young woman using AR headset](https://info.dentsu.com/l/579173/2021-11-30/f69myj/579173/16382639062C3YJYDz/5_personal_bubbles.jpg)
New Worlds Order
Prepared by leading strategists, creatives and technologists from across dentsu’s global creative offering – including experts from DentsuMB, Isobar, 360i and Dentsu agencies – the report demonstrates a profound shift away from conventional centres of congregation, community and ownership towards new, decentralised and radically democratised models.
Copyright © 2021 dentsu International
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