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Global production with performance data aggregation

This webinar explores the key themes from dentsu's latest white paper looking into the current challenges and the future of content production. As marketers, we know that the digitised world is allowing brands to reach out to global audiences, and that’s increasing the importance of communicating consistently whilst providing localised content.

What tools can help marketers achieve both relevance and scale in their ambition to build brands? What does the future of content production look like? Sign up to watch this session on-demand, and hear from our experts, who will share how dentsu's content solution – Content Symphony – is being used to achieve growth with global insurance Brand, Generali.

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Lydda Vasquez – Content Symphony Global Director of Client Services, dentsu

Lydda Vasquez is a 20+ year global marketing and advertising expert with over a decade of media content production solutions experience.

Lydda has led global cross-discipline client services teams and leading accounts including Burberry, Rolex and HSBC for Tag Worldwide and WPP Hogarth. Most recently she served as EMEA Client Services Director for McCann Craft overseeing accounts such as Nestle, Loreal, Mastercard and eBay.

James Morris – CEO UK&I and President EMEA, Creative, dentsu

James is responsible for leading dentsu group’s global content practice and is also head of dentsu’s creative agencies including dentsumcgarrybowen, Isobar, John Brown Media, Whitespace, Gleam Futures, MKTG and The Story Lab across UK & EMEA. As part of his role, James also identifies new areas of growth and acquisitions in this space for the group and its clients.

He has a stellar track record of building successful and diverse creative businesses in a career spanning more than 15 years. Before joining dentsu, he was Global CEO of Stink Group where he led its development as one of the industry’s most respected and awarded creative studios and production companies.

James has also held global leadership roles at Mediacom (leading Mediacom Beyond Advertising globally) and Twofour – the TV production and distribution house now owned by ITV.

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