Dentsu China's latest CMO Navigator lends insights into how Marketers have become more cautious and how consumption is now more rationally driven, and how enterprises are relying on organic growth for success.
The global market continues to face intense complexity while domestically, the era of impulse consumption is a thing of the past and every industry is pivoting their focus towards meeting consumers' core demands.
Marketers have become more cautious. Consumption is now more rationally driven. Enterprises rely on organic growth for success.
The era of impulse consumption is a thing of the past and every industry is pivoting their focus towards meeting consumers' core demands.
Strengthening user loyalty in the short term and focusing on new user growth in the long term.
With changing market dynamics and shifting consumer behaviours, how do enterprises seize opportunities to move forward? To breakthrough, enterprises must look to enhance loyalty and acquire new customers.
Measuring effectiveness with limited budget.
While data is important for marketing intelligence, CMOs need to understand consumers on an even deeper level to lead their categories with truly differentiated insights.
Artificial Intelligence (AI) is still in the initial application phase, but the future remains promising.
The development and application of AI has become a 'must-have' for businesses. Companies that adopt AI at an early stage will benefit.
Balancing emotional to rational push and pulls, individuality and a passion for driving, consumers are exposed to factors influencing the purchase of a car — with price considerations and safety having the most significant impacts on their decisions.
At dentsu China, we have mapped out the 7 key stages of the consumer car purchase journey from awareness to loyalty.
Click below and access our Consumer Navigator report.