Analytics That Drive Change: A New Era with Amplitude


October 1st | 9:00 - 10:00 (breakfast served from 8:30)
Merkle office, Åsögatan 108, Stockholm

Join us for a morning of digital analytics, networking, and breakfast, as we explore how leading brands are transforming their digital experiences with Amplitude in Northern Europe.

This exclusive breakfast seminar will feature speakers from both Merkle and Amplitude, sharing how this partnership empowers organisations to accelerate digital growth through world-class analytics.

Register to our breakfast seminar

Meet the Speakers


Krista Seiden

Krista Seiden

Principal Product Evangelist, Amplitude
Krista is a globally recognised leader in digital analytics, with nearly two decades of experience. She has previously led product management for Google Analytics and created and taught courses that have educated over a million learners on Youtube.

Niklas Fogander

Niklas Fogander

Strategic Sales, Amplitude
With many years in the martech industry working with some of the largest retailers and enterprises in the Nordics, Niklas brings strong experience in helping organizations increase revenue and optimize their digital experiences. Born and raised by 2 psychologists, he brings a healthy mix of using people and data to achieve strong results.

Christoffer Luthman

Christoffer Luthman

Director of Analytics, Merkle
Christoffer is a seasoned leader in the field of analytics, currently serving as Director of Analytics for Merkle. He has played a pivotal role in shaping data-driven transformation across many industries and is known for his innovative approach to data strategy, combining technical depth with commercial insight.